About us

We offer cycling experience and use our expertise in five different fields. We call these the five pillars of our concept. These pillars are: cycling travel, cycling events, business rides, (online) merchandising and the cycling cafe that connects the former pillars. 

Our goal is to give an unmatched cycling experience and to take care of the customer as well as possible. We do this by focussing on the power of community and the beautiful unconventional roads in our region. Details matter. The storytelling, the look & feel,... is the same within each pillar which makes them mutually reinforcing. Essential is our facility where all these activities come together under one roof.