We pull up our socks!
The spring classics are cancelled, nevertheless we pick up the pace!
Wider opening hours, a renewed menu & a multitude of events
Where cycling is king and the cyclist is emperor!
Cycling experience is our passion. We share this passion in 5 aspects: hotel and cycling travel, consumer events, business rides, (online) merchandising and the cycling café that connects the whole thing.
Our facility is essential in bringing all these activities together. Our goal is to give a paramount (cycling) experience and to maximally unburden our (cycling) customer. We reach this goal by offering a whole concept. Details matter. You’ll experience the same storytelling, look, feel, … throughout each pillar and as a result they reinforce one another.
Dé wielerplek waar de koers Koning en de fietser Keizer is.